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ParkEngage Teams with ParkSFO to Enhance Customer Parking at San Francisco International Airport

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ParkEngage has teamed with ParkSFO to implement an innovative touchless customer engagement platform, designed to enhance the parker experience at San Francisco International Airport (SFO). The solution will allow ParkSFO to easily, and in real-time, launch parking promotions and discounts to attract prospective customers, create a more cost-effective and touchless parking experience for travelers, and encourage customer retention. Parkers can take advantage of these promotions touchless through their mobile phones.

The ParkEngage touchless customer engagement solution provides parking operators with an efficient and cost-effective platform to conveniently set up personalized promotion codes and discounts, and immediately distribute them via any digital or offline channel, to targeted groups of parkers. The operator can easily customize the promotions through the online platform, targeting various user groups including loyalty program members, new customers, prospective customers, and more. The solution gives the operator hands-on control to create and implement customer promotions at their convenience. Operators can analyze their promotion campaigns effectiveness through a unified BI dashboard.

The ParkEngage touchless customer engagement platform provides ParkSFO with a number of benefits to enhance their operation and attract consistent visitors, including:

  • Re-attract and Retain the customers back to garage with personalized promotions
  • Compete decisively in the COVID-affected travel industry
  • Increase visibility on online and mobile platforms
  • Attract new and existing customers with timely, innovative promotions
  • Optimize promotions and track ongoing customer engagement
  • Incentivize and create loyal brand ambassadors

ParkSFO provides more than 3,000 indoor self-parking spaces and over 200 valet parking spaces within a five-minute shuttle ride of San Francisco International Airport. Recently voted SFO’s best airport parking facility, the ParkSFO facility provides convenient, safe, and state-of-the-art parking for thousands of visitors each year. The integration of the ParkEngage customer promotion solution will not only enable ParkSFO to more effectively promote their facility to prospective customers, but it will also provide them with greater opportunity to establish and support its loyal customer base.

About ParkEngage

ParkEngage is the leading digital cloud platform for the parking industry. It significantly enhances parker engagement, creates new revenue streams for parking operators, makes entire parking experience touchless, and boosts parking operations efficiencies. ParkEngage platform offers end-to-end touchless parking systems for both self and valet garages, 360-degree customer relationship management system, mobile valet system, permit parking system, and parking inventory and multi-channel management system.

ParkEngage Introduces Parking Inventory Management Service

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ParkEngage recently introduced its new Inventory Management service designed to enable parking operators to publish and manage their reservable parking inventory on a common platform. The Inventory Management System allows operators to resell their reservable inventory through aggregators and resellers, as well as other nearby businesses including hotels, theaters, restaurants, and entertainment venues, while giving them more control over their parking spaces. The platform provides a valuable alternative to the standard manual process.

The ParkEngage Inventory Management service allows operators to serve their customers more effectively, while increasing revenues, and reducing costs. Through a central portal, operators can work with all of the parking aggregators, as well as other online channel partners more efficiently. They can dynamically allocate their parking availability and prices to optimize sales through channel partners and maximize their overall revenue and profit margins. With this service, the operator has more control to set preferred parking rates, publish add-on amenities offered by the garage, allocate reservation blocks to partners, and manage one central inventory of spaces for sale.

The ParkEngage cloud platform provides an efficient management system for operators to directly analyze their parking data, view their inventory in real time, and customize programs to immediately serve their patrons. For instance when the operator’s inventory sells out through one aggregator, it no longer shows their facility on the app. However with the Inventory Management system, the aggregator would get the access to the inventory from other sub-performing aggregators, and the operator can dynamically release more inventory into the pool. The operator can also dynamically increase the prices of their reservable parking spots if they see a surge in demand, as well as reduce prices if the demand drops or if a nearby competitor lowers their garage price.

The ParkEngage Inventory Management system will be a valuable tool for parking operators to directly monitor and control their parking inventory. Initial results from the system have resulted in a 20-25% increase in annual online reservation sales, a 3-5% increase in average selling price through aggregator channels, and a 5X return on investment.

About ParkEngage

ParkEngage is the leading cloud-based digital platform for the parking industry. ParkEngage services seek to enhance parker engagement, generate new revenue streams for parking operators, and create a touchless parking experience. They also help to boosts parking operational efficiencies, reducing the dependence on labor, while providing end-to-end touchless parking systems for self- and valet parking facilities. ParkEngage services also include a 360-degree customer relationship management system, mobile valet system, permit parking system, and parking inventory and multi-channel management system.